About Fair Play Web
I'm James Mottram — web designer, Snodland local, and the person who builds your site before asking for a penny
Fair Play Web exists because I think the way most web design is sold is broken. You shouldn't have to pay for something you haven't seen. So I changed the model.
Why I started Fair Play Web
I've been building websites professionally for years. In that time I've seen the same situation play out over and over: a local business owner pays a deposit to get started, waits weeks, and receives something they never really wanted. By then they've already paid and the leverage has shifted entirely to the designer.
That's not fair. A website is a significant investment for a small business. You should be able to see exactly what you're getting before any money changes hands.
So I flipped the model. I build your complete, working website first. You get a live link to click around, show your family, and make a proper decision. If you love it, you pay. If you don't, you walk away. No invoice, no awkward conversation, no hard feelings.
I call it Fair Play because that's exactly what it is.
Who I work with
I work exclusively with small businesses across Kent — tradespeople, salons, therapists, cafes, builders, electricians, and every other type of local service business. Not agencies. Not startups. Local businesses run by real people who need a professional online presence without the corporate price tag or the agency runaround.
Most of my clients have never had a website, or have one that hasn't been touched in years and is doing them more harm than good. My job is to fix that quickly, affordably, and without any of the usual web design frustration.
I'm based in Snodland and work with businesses across the whole of Kent — from Dartford and Gravesend in the north to Tenterden and Cranbrook in the south, and everywhere in between.
What I bring to every project
Real technical knowledge
I build sites in clean HTML, CSS, and JavaScript — no bloated page builders, no WordPress that breaks when you look at it sideways. Fast, reliable, and properly built from the ground up.
Local SEO built in
Every site I build is optimised to rank in local Google searches. Proper schema markup, location-specific content, fast load times, and mobile-first design — the things that actually move the needle for local businesses.
Direct communication
You deal with me, not a project manager or an account handler. I answer my own phone and reply to my own emails. When something needs fixing, I fix it — not a support ticket system.
Based in Kent
I live and work in Snodland. I know the local business landscape, the towns, the search patterns, and what Kent customers expect. That local knowledge is built into every site I create.
No deposit, ever
This isn't a limited-time offer or a gimmick. It's how I always work. I build your site, you see it, you decide. That's the only model I operate under.
Honest pricing
Websites start from £300. Most small business sites are between £400 and £800. No hidden fees, no monthly retainers unless you want hosting, no surprises. You know the number before you see the site.
How I actually work
No lengthy discovery calls. No project briefs. No six-week timelines.
1. You tell me about your business
Fill in the contact form or drop me an email with your business name, what you do, and where you're based. That's genuinely all I need to get started.
2. I build your complete website
I build a full, working website for your business — properly designed, mobile-friendly, fast, and optimised for local search. Most sites are ready within 3–5 days.
3. I send you a live preview link
You get a real URL to click around, test on your phone, show your family. Take as long as you need. No pressure, no chasing, no follow-up calls.
4. You decide
If you want it, you pay and I transfer the site to your own hosting. If you don't want it, no invoice, no hard feelings. I move on and you've lost nothing.
Ready to see what I can build for you?
Drop me a message with your business name and what you do. I'll build your site and send you a preview. No commitment, no invoice, nothing to lose.
Get Your Free Website PreviewNo deposit · No contract · See it before you pay