James Mottram, founder of Fair Play Web, based in Snodland, Kent
FAIR PLAY WEB · KENT

I'm James Mottram.
One person, three ways to help.

Fair Play Web is me, based in Snodland, building digital tools for businesses across Kent. A website you see before you pay. Custom software and automation, scoped properly. Or ready-to-use products like Bosh, coming soon. Plain speaking, no agency waffle.

WHY FAIR PLAY

The name isn't marketing. It's the point

I've been building websites and software for years. The same frustration kept coming up: a business owner pays a deposit, waits weeks, and gets something they never wanted. By then the money's gone and the leverage has shifted entirely to whoever sold the project.

That's not fair, especially for a small business where a website or a tool is a serious spend. You should know what you're getting before you're committed.

For web design, I flipped the model. I build your complete, working site first. You get a live preview link, take your time, and decide. Love it? Pay once and we go live. Don't love it? No invoice, no awkward conversation. That's the Fair Play promise, and it only applies to web design.

For custom builds (automation, AI tools, bespoke software), you can't demo something that doesn't exist yet. So those work differently: a free scoping call, a written scope, and a fixed quote before any build starts. No surprises, no vague “we'll figure it out as we go.”

For products like Bosh, there's no custom build phase. When it launches you'll subscribe and the CRM runs in the background. Bosh is coming soon; register interest if you want early access. Three paths, three honest processes. We don't pretend they work the same way.

WHO I WORK WITH

Kent businesses that want things done properly

I work with small and growing businesses across Kent: local services, retail, hospitality, professional firms, and anyone who needs a proper digital presence without the corporate price tag or the agency runaround.

Some clients need a first website. Others have one that's outdated and costing them enquiries. Others have outgrown spreadsheets and need automation, a dashboard, or a tool that fits how they actually work. Some just want Bosh to handle enquiries, quotes, invoices, and reviews without hiring an admin.

I'm based in Snodland and serve the whole county: Maidstone, Medway, Tonbridge, Sevenoaks, Dartford, Ashford, and everywhere in between. Custom work and products are remote-first; location doesn't slow anything down.

You deal with me directly

No account managers, no ticket queues. I answer my own phone and reply to my own emails. When something needs fixing, I fix it.

HOW I WORK

Three paths, each one honest about how it runs

Pick what fits. Each has its own process on the homepage; here's the short version.

01 / WEB DESIGN

See it before you pay

I build your complete site from your existing online footprint: real photos, prices, reviews. You get a preview link in 3–5 days. No deposit. No contract. Pay only if you want it.

From £300 · most sites £400–800

Web design on homepage →
02 / CUSTOM BUILDS

Scoped, then built

Software, automation, AI tools, integrations. Free 20-minute scoping call, then a written scope and fixed quote. Build starts when you've signed off, with weekly check-ins and no surprise invoices.

Typical £1.5k–6k depending on scope

Get in touch →
03 / PRODUCTS

Coming soon

Bosh is coming soon: the automated CRM for UK businesses. Enquiry capture, quotes, invoicing, payment chasing, and Google reviews. Planned at £34/month, no contract, first two weeks free when it launches.

From £34/mo · more products coming

Bosh on homepage →

What I bring to every project

Built properly

Clean HTML, CSS, and JavaScript, or proper backends where the job needs them. No bloated page builders, no WordPress that breaks when you breathe on it. Fast, reliable, maintainable.

Local SEO where it matters

Kent business sites get schema markup, location-aware content, and mobile-first performance: the things that actually move the needle in local Google searches.

Automation that saves hours

API integrations, workflow logic, AI on your data, built to match how your business runs, not how a SaaS template assumes you run.

Kent knowledge

I live and work in Snodland. I know the towns, the search patterns, and what local customers expect when they land on your site or tool.

Honest pricing

Web design: you see the price band before you decide. Custom builds: fixed quote after scope. Products: flat monthly fee. No hidden retainers unless you want optional hosting.

No deposit on web design

Not a limited-time gimmick. It's how web design always works here. Custom builds and subscriptions follow their own clear process instead.

Not sure which path fits?

Send a message with what you're trying to fix: missed enquiries, a website that doesn't convert, admin eating your week, or a process that should run itself. I'll point you to the right option.

Get in Touch

Web design: no deposit · Custom builds: free scoping call · Bosh: coming soon, register interest